How To: The Perfect Agent Facebook

As a real estate agent it is fundamental that you have a Facebook page dedicated to your business. With over 90% of all home searches starting online it’s no surprise that 60% of buyers Google their future agent before hiring them. So ask yourself this, if a possible client Googled you, what would pop up? An outdated Zillow Profile? Some random person with the same name as you? chances are its nothing that you feel particularly proud about. This is why creating a business page for yourself on Facebook is SO important. It allows you to completely control what possible clients see, and if you do it right, it can generate massive amounts of business.

So for the sake of time and ease of reading (Since we all know Realtors don’t exactly have the free time to read a 12 page article) We’ve come up with a simple list of 4 steps to take, and things to do, to create the perfect agent Facebook.

Pics

When a Facebook page pops up whats the first thing you look at? The profile picture and the “cover photo”, and as we all know first impressions are crucial. So here’s a few Do’s and Dont’s for your pictures:

Do…

  • Keep your pictures bright, and lively, make sure the picture looks positive and happy (Maybe try a white background for your head-shot, instead of black or grey)
  • Make sure you profile picture is professional (no flip-phone pictures from you vacation to Miami)
  • Make sure your “cover photo” is real estate related, ex. a property of yours, or a marketing banner of yours.
  • Have high-quality photos! Having a pixilated picture, no matter how great of a picture you think it is, will give off an unprofessional vibe.

Don’t…

  • Have others in your pictures, unless they are in your real estate team. If you have 5 people in each picture how will anyone know which one YOU are?
  • Over edit your pictures. We aren’t saying don’t edit your pictures at all just within moderation, nobody wants to hire someone who’s head-shot looks like an airbrushed barbie doll.
  • Only have 2 pictures on there. If you go to an open house, take pictures. If you attend a networking event, take pictures. If you go to an office event, take pictures! Let your potential clients know that your out and about, working hard not just sitting behind a desk all day.

activety

There’s a lot more to a Realtors business profile than just posting pictures of your listings, and setting up Ad campaigns for yourself. The best way to connect with potential clients is to post content relevant to them, so try at least once a week to post and article about the buying or selling process. It can be anything from what kind of mortgage to get, to staging tips for a quick sell. Not only will clients find these helpful, but you will seem more trustworthy and knowledgeable about real estate as a whole, just for sharing the information.

Ad camp

Now even though you don’t want to JUST run ad campaigns doesn’t mean that you shouldn’t run them at all. In fact Ad’s can be one of the best ways to draw people to your page, and get that initial interaction. The two most important Ad campaigns that you can run are:

  • Run a specifically targeted Ad focused on “Page Likes”. Getting page likes from people outside of your social circle, as you know, is very important. You could be getting 20 interactions per post and 5 new likes a week but if they’re all people you already know it’s not really helping you is it.
  • Run a specifically targeted Ad that focuses on website conversions, or click through to your personal site. By doing so your able to get twice as much information out, and you are able to drop leads off right at a sign-up form on your site.

sell

As a real estate agent selling yourself is nothing new, however selling yourself online, where there are thousands of other agents, all saying the same things you are is very difficult. So how do you do it? Simple, don’t say the same things as everyone else! Every agent Facebook is going to say “I work hard for my clients” and “I have years of experience in real estate”. While these are important traits, many clients become numb to hearing the same thing over and over, so by differentiating yourself you will stick out and be remembered! Instead of going with the generic descriptions try listing your accolades in Real Estate (People online love lists) Talk about any classes or seminars you’ve been too, post testimonials, or even tell your own stories about your experiences in Real Estate.

Above all else remember, as a Realtor your business page is your resume. So make sure it rocks!

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Are you “TRID” ready?

By now you’ve probably heard that there are some big changes coming to real estate that will be affecting your closings

Check this video out for a detailed description of what exactly is going to be happening, as well as what you can do to avoid fines, and keep your closings short!

For more information on these changes, and copies of the new loan disclosure and good faith estimate, as well as a copy of the “Realtor Check List” from the video, click HERE


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THE RESULTS ARE IN – TOP PRODUCERS OF AUGUST

Top Producers August

It’s that time of the month again, the time when bragging rights are made, when we separate the best from the rest! OK, so maybe that’s a slight exaggeration, but we do want to congratulate everyone who made the “Top Producers” list this month on all the great work they’ve been doing, and say to everyone else who missed the cut, keep working hard and next month it could be YOUR picture above.

So without further to do lets see who made the list!

Shevey Akason
#1 Sales Units, #3 Sales Dollars

Shevy has become a regular on our “Top Producers” list, making the cut for the 4th month in a row! Anyone who’s worked with Shevy surely knows why, as one of the most down to earth guys in the business he’s a joy to do business with. When you couple that with his knowledge, experience, and dedication you have the perfect mix to be a top realtor. Find out more about Shevy here.

Tim Wolter
#1 Sales Dollars

Another regular on the “Top Producers” list, Tim is as good as it gets when it comes to selling homes. He’s become the Go-To guy for luxury homes in the Orange County area. Tim’s work ethic and willingness to invest time, and money into his selling efforts leave no doubt in his customers mind that they made the right choice in hiring him. Find out more about Tim here.

Dana McCausland
#2 Sales Units

If you want to know why Dana made the list all you have to do is talk to her clients. Dana is a machine when it comes to real estate leaving nothing in her wake but sold homes, and happy homeowners. Shes being selling homes in the area for 21+ years and lives by the motto, if you love what you do, you won’t work a day in your life! Find out more about Dana here.

Sherry Sims
#2 Sales Dollars

If you selling or buying a home and want an experienced professional who knows what they’re doing look no further. Sherry has an unparalleled 40+ years on experience in real estate, and still approaches each deal with the same excitement and passion as the first. Find our more about Sherry here.

Patrick McNamee
#3 Sales Units

Rounding out the top 3 in unit sales for this month we have Patrick McNamee. Anyone who knows, or has worked with Patrick won’t be surprised at all to see him on here. Patrick has been dominating the Laguna Woods market for years, and knows more about the area, and its homes that anyone! Find out more about Patrick here.

We would also like to give an honorable mention to Staci Cummings who JUST missed out on the top 3 and ended up fourth in both categories. Great job Staci!


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