Evergreen Realty & Associates Launches New Brokerage Website to Challenge Real Estate Search Giants

San Clemente, CA – November 10, 2011 – Evergreen Realty & Associates, Inc., a premier California real estate brokerage, has launched a new website featuring advanced property search features and full CRMLS listing integration, making it one of the strongest new players in the real estate search industry.

Evergreen contracted web design agency blazonco to design and program a website that would outperform standard brokerage sites and hold its own against major property search portals like Realtor.com, Trulia.com, and others. The site meets a wide array of buyer and agent needs by providing innovative property and agent search features in a format that is professional, powerful, and fun to use.

Evergreen’s website allows visitors to search real estate listings across the California Regional MLS, one of the largest providers of listing information in the state. Property and listing information is displayed on Evergreen’s site in a clean, minimalist format that allows for easy browsing and quick viewing of photos via a thumbnail gallery. Search results are shown in a unique grid format rather than a list, a feature that places more properties above the fold for rapid viewing.

Evergreen’s new website features drag-and-reload Google Maps integration, which allows visitors to scroll through an embedded map on the search page and watch regional property listings load in real time. This functionality allows for an incredibly intuitive, user-friendly real estate search experience that is presently matched only by major sites like Redfin.com and Zillow.com. Evergreen is the first traditional brokerage to feature this type of integration on its company website.

The new website also makes it easier than ever for visitors, including home buyers and other real estate professionals, to locate any of Evergreen’s more than 900 agents. Advanced functionality allows Evergreen to capture and display user-generated reviews and ratings for all agents, making the site an invaluable portal for up-to-date information about local agents across California.

The site is built entirely on blazonco’s proprietary content management system, which features inline page editing and drag-and-drop module functionality, allowing Evergreen executives to easily edit page elements and make changes across the site. In the future, blazonco will provide individual websites for all Evergreen agents built on this same CMS, providing unity, stability, security, and internet marketing benefits to the entire brokerage.

With the launch of its new website, Evergreen Realty and Associates is positioned to streamline the home purchase process and make real estate search more intuitive and engaging for users.

About Evergreen Realty & Associates, Inc.

Since 1993, Evergreen Realty and Associates, Inc. has been serving the needs and meeting the expectations of thousands of home buyers, sellers and investors throughout California. Whether you’re a first-time or experienced home buyer, seller or investor, our REALTORS and professional staff understand that the most important attributes of any real estate transaction are your needs, interests and goals! For more information, visit evergreenrealty.net.

About blazonco

With over fourteen years of experience serving businesses of all sizes, blazonco has developed a suite of robust design and marketing services, including web design, branding, internet marketing, SEO, social media, and PPC management. We help businesses succeed online. Learn more at blazonco.com.


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